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evnow
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2012 Aug Plugin Sales Discussion Thread: Volt-2,831;Leaf-685

Thu Aug 30, 2012 5:36 pm

Main Plugin Numbers Thread : http://www.mynissanleaf.com/viewtopic.p ... 25#p224125" onclick="window.open(this.href);return false;

August is abut to end - that means August numbers would be out soon. I'm assuming 4th of Sep, given that 3rd is a holiday.

Volt apparently had a banner month with moe than 2,500 sales.

I think attractive lease rates are a big reason.

Volt : 2,831
PIP : 1.047

Leaf : 685
i : 37
1st Leaf : 2/28/2011 to 5/6/2013
2nd Leaf : 5/4/2013 to 3/21/2017
Volt : 3/25/2017 to 5/25/2018
Model 3 : 5/10/2018 to ?

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RegGuheert
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Re: August Plugin Sales Discussion Thread

Thu Aug 30, 2012 7:03 pm

evnow wrote:Volt apparently had a banner month with moe than 2,500 sales.

I think attractive lease rates are a big reason.
+1

In addition, I think their massive advertising campaign during the Olympics also played a role.

And the fact is that the reports from Volt owners are almost universally positive, not just from particular regions of the country. Positive word of mouth certainly will move some off the fence to make a purchase.
RegGuheert
2011 Leaf SL Demo vehicle
10K mi. on 041413; 20K mi. (55.7Ah) on 080714; 30K mi. (52.0Ah) on 123015; 40K mi. (49.8Ah) on 020817; 50K mi. (47.2Ah) on 120717; 60K mi. (43.66Ah) on 091918.
Enphase Inverter Measured MTBF: M190, M215, M250, S280

SanDust
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Re: August Plugin Sales Discussion Thread

Fri Aug 31, 2012 1:40 pm

RegGuheert wrote:In addition, I think their massive advertising campaign during the Olympics also played a role.
Didn't move the needle. A complete bomb. The Cadillac ATS ads on the other hand were "da bomb" with a huge uptick in consideration.

Chevy ads were mostly about eAssist for the Malibu or Cruze. Not much if anything specific about the Volt.

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Nubo
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Re: August Plugin Sales Discussion Thread

Fri Aug 31, 2012 1:52 pm

Word of mouth and customer satisfaction will keep Volt sales climbing.
I noticed you're still working with polymers.

leafedbehind
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Re: August Plugin Sales Discussion Thread

Fri Aug 31, 2012 2:25 pm

I figured it was mostly about CA carpool lane stickers.
2011 SL-e, silver, VIN 8198, delivered 11 Sep 2011. 37k miles, ~200 GIDs, 9 bars (1st bar lost 3 April 2014 @20,700 mi, 3rd bar lost Aug 2017)
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RegGuheert
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Re: August Plugin Sales Discussion Thread

Fri Aug 31, 2012 2:33 pm

SanDust wrote:Didn't move the needle.
The needle moved. Sorry, but you saying the ads didn't help doesn't make it so.
SanDust wrote:Chevy ads were mostly about eAssist for the Malibu or Cruze. Not much if anything specific about the Volt.
It doesn't matter what the ads were about if they got people into the showroom. People often buy something other than they originally intended.

The ad that I think made the difference was the "bring it back if you don't love it" ads. Brilliant marketing, IMO!
RegGuheert
2011 Leaf SL Demo vehicle
10K mi. on 041413; 20K mi. (55.7Ah) on 080714; 30K mi. (52.0Ah) on 123015; 40K mi. (49.8Ah) on 020817; 50K mi. (47.2Ah) on 120717; 60K mi. (43.66Ah) on 091918.
Enphase Inverter Measured MTBF: M190, M215, M250, S280

SanDust
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Re: August Plugin Sales Discussion Thread

Fri Aug 31, 2012 8:09 pm

RegGuheert wrote:It doesn't matter what the ads were about if they got people into the showroom. People often buy something other than they originally intended.

The ad that I think made the difference was the "bring it back if you don't love it" ads. Brilliant marketing, IMO!
No uptick (well maybe minor) in consideration for any Chevy vehicle. Can't move the needle much less than that. Here's just one article explaining how it did (or didn't) work. http://www.edmunds.com/industry-center/ ... illac.html" onclick="window.open(this.href);return false;

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RegGuheert
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Re: August Plugin Sales Discussion Thread

Fri Aug 31, 2012 8:28 pm

SanDust wrote:No uptick (well maybe minor) in consideration for any Chevy vehicle. Can't move the needle much less than that. Here's just one article explaining how it did (or didn't) work. http://www.edmunds.com/industry-center/ ... illac.html" onclick="window.open(this.href);return false;
Thanks for the link. I stand corrected!

It's interesting to me that they concluded that focusing on a particular car (Cadillac ATS) made the difference, considering that car is not even for sale. But, as I said, the key is getting people into the showroom.

I thought the Chevrolet Confidence was a winner, but I wonder if people were turned off by the No Haggle stuff. Nobody buys that! (I loved the "Good job, baby!" line, though!)
RegGuheert
2011 Leaf SL Demo vehicle
10K mi. on 041413; 20K mi. (55.7Ah) on 080714; 30K mi. (52.0Ah) on 123015; 40K mi. (49.8Ah) on 020817; 50K mi. (47.2Ah) on 120717; 60K mi. (43.66Ah) on 091918.
Enphase Inverter Measured MTBF: M190, M215, M250, S280

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DaveEV
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Re: August Plugin Sales Discussion Thread

Sat Sep 01, 2012 12:01 am

leafedbehind wrote:I figured it was mostly about CA carpool lane stickers.
That and the $1500 CARB rebate...

cwerdna
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Re: August Plugin Sales Discussion Thread

Sat Sep 01, 2012 12:56 am

evnow wrote: Volt apparently had a banner month with moe than 2,500 sales.

I think attractive lease rates are a big reason.
Agree. CA green HOV sticker and CVRP sure help too.

I think it'll be Leaf < PiP < Volt again.

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Please don't PM me with Leaf questions. Just post in the topic that seems most appropriate.

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