epirali said:
And you realize in the low end Tesla HAS to succeed wildly with the Model 3 in order to survive long term. So to dismiss the potential success of a Rex type approach is a little bit like whistling past the graveyard for a company like Tesla. The i3 has not been a success so far, but I wonder if there will be other options with similar approach.
Tesla isn't going to make a hydrogen or a hybrid car. Sorry if that's what you think they need to make. They did look carefully at both from the earliest days of Tesla (2003):
"Why instead of competing based on price, why not compete based on other factors such as performance and design so that an alternative fuel car could exist that people actually wanted. As Martin Eberhard and his friend Marc Tarpenning explored this, they even looked at celluosic ethanol and hydrogen fuel cells before ultimately deciding to work on the electric car."
http://teslarumors.com/HowTeslaBegan
The GM Volt appears to be that successful plug-in serial hybrid you're looking for:
http://www.greencarreports.com/news/1099350_2016-chevy-volt-epa-ratings-53-mile-electric-range-42-mpg-on-gas
GM Volt
53 EPA miles of electric-only range
367 miles of gasoline only range
42 MPG in gasoline only operation
MPGe combined of 106
Total range of 420 miles
vs
BMW i3 REx
72 miles of electric-only range
39 MPG in gasoline only operation
MPGe combined of 117
Total range of 150 miles