evnow said:lorenfb said:Tesla did pretty much zero marketing on the 3. The don't position it, they don't officially segment it yet some here act as though there is a full campaign to sell and segment it to the other cars in the line. Complete nonsense.
When Tesla set the M3's price, features, and availability, that's called positioning a product. When Apple sells the iPhone 8 for about
$700-$800 (depending on memory) with basically from stock delivery, and sells iPhone X for $1000 with limited delivery, that's called
product positioning. When Apple introduced the low-end iPhone 5 (plastic) with limited memory at a lower price than the regular 5,
that's was product positioning. When any firm's marketing department defines a product's features, form-factor, price, and delivery
options, that's called positioning a product against other products in the marketplace.
Yes, Tesla didn't do the typical sales/marketing program, e.g. ads, promos, TV spots, etc., but when they designed the M3 with its
features/options, and priced it ($35K), they positioned the M3 in the marketplace against other BEV products, e.g. the Bolt,
whether Tesla's marketing department or posters on this thread acknowledge that or not.