timhebb
Well-known member
I'm sure this isn't the most appropriate thread for these thoughts, but they were prompted here so I'll post them here. As time goes on, I am not yet convinced that the most common compensation model for QC charging is going to be a traditional direct "pay-for-play" billing structure. There are several reasons why it seems QC charging could, in many cases, be paid for through more creative models the same way web-based ads support web services. First, the actual cost of the service (apart from demand charges, which I have to believe the market will eventually eliminate in most locales) is low - low enough to be offset by ad delivery, for example. Second, the audience (EV drivers) is, or can be persuaded to be, captive. Most drivers will - and probably should - stay with or in their EVs when QC'ing, a perfect scenario to engage them with content delivery via a screen associated with the QC station, or the driver's own mobile device: phone, tablet, or vehicle display. It isn't much of a stretch to imagine an interactive session, where drivers, in exchange for a free QC, agree to experience their choice of, say, intensive, long-form advertising programs (timeshare or other travel-related sales?), mixed sessions of unrelated promotional material, interactive surveys, or a combination of these. The sessions might require periodic (every five minutes?) input/feedback by the driver to confirm his or her presence and attention to the spiel.drees said:+1!!!mwalsh said:... I think they probably need to charge at least something for using them, to keep the moochers away.
I realize this probably sounds like a dreary expansion of the ad-saturated world we already live in - and it is. But if we are going to be stuck 20-30 minutes QC'ing anyway, it doesn't seem unreasonable to have a choice how to pay for it. Ideally, we could simply opt to be billed for the charging session conventionally and avoid the ad blitz, or endure the ad session and avoid (or steeply discount) the fee.
Others are free to - and no doubt will - disagree, or have better ideas.