Hiroto Saikawa, who served as Nissan’s chief executive for less than three years, stepped down in September. He said that price cuts and big sales targets tarnished the Leaf’s image. “What really destroyed Leaf’s product value was when we vastly cut the lease price for Leaf in the US. Since then, Leaf’s image is that of a discount car,” Mr. Saikawa said.
This doesn't make a lot of sense to me. They had to cut the price to make them sell. "Image" is worth something but at the end of the day, if it can't sell, its too expensive. I like my leaf because I got such a good price on it. If I had needed to actually pay sticker price - 37k - there is NO way I would have gotten it. The leaf interior is nothing special. He's talking like he thinks the leaf was someone premium. And even the standard leaf's range is now falling well behind competitors.
No wonder Nissan did so poor under his combines leadership.
Meanwhile, Uchida, who became Nissan’s CEO this week, wants to shift the focus of EV’s strategy from volume to profitability.
I would also add this "new" strategy makes no sense.
What we need is EXACTLY a car that is 25k that the masses can afford, descent quality, and goes 250-300 miles. A high volume EV.