adric22 said:
Primarily because I suspect most people have still never heard of the car or have no idea what it can do.
I think this is the main point.
IMO, there are probably about 10 million drivers in the U.S. who commute 30-40 miles RT each day who currently drive vehicles which consume so much gas that they could lease the LEAF (even at the original rates) and operate it for less money than the gasoline savings they would realize.
If Nissan had developed a rifle-shot marketing campaign focused on ONLY this group and no others, they likely would have been far more successful overall.