Bicster said:
I'm too nervous about the service aspect of the Rav4 EV. Are firmware updates handled "over the air" for that vehicle? Also, why the hell aren't they selling? They're fabulous. Who wouldn't want a Tesla powertrain?
Nissan needs to price the battery pack for a number of reasons. Have they even priced the modules? How do you repair collision damage to the pack if you can't buy parts?
I'm guessing partly that they aren't selling because of the lack of awareness. Even though the Rav4 EV is a CA compliance car, I've seen 0 TV ads for it. I don't think I've seen ads online for it either. And, I think the up front cost of a MSRP of $50K before tax incentives/rebates and Toyota incentives (which aren't that widely known) is another turnoff. Compare that to the up front MSRPs of the '12 ICEV Rav4 at http://www.toyota.com/rav4/trims-prices.html" onclick="window.open(this.href);return false;.
I suspect that some who are aware of the Rav4 EV aren't aware of is Tesla drivetrain and battery pack.
And, unfortunately, the pure BEV market isn't very large, in general. You can see the numbers at http://www.hybridcars.com/december-2012-dashboard" onclick="window.open(this.href);return false;.
Dianne Whitmire (well known saleswoman) over at Priuschat posted on Wednesday that she has 16 '12 Rav4 EVs.
To top it off, the next gen ('13 Rav4, http://www.toyota.com/upcoming-vehicles/rav4/" onclick="window.open(this.href);return false
is coming out soon. OTOH, I don't know when it goes on sale.
As for pricing the pack, I suspect that Nissan didn't see a need to price it for collision damage reasons because if crash were so bad as to damage the entire pack, the car would be totaled anyway. If you watch the Andy Palmer video at http://www.mynissanleaf.com/viewtopic.php?f=27&t=10257" onclick="window.open(this.href);return false;, he essentially claims that at Nissan, they had never originally envisioned a customer paying to have their entire battery pack replaced. http://www.mynissanleaf.com/viewtopic.php?p=220120" onclick="window.open(this.href);return false; has a link to the almost 2 hour long Phoenix meeting. He goes into the why about no battery pack price, still and promised spring, for the price. Skip to the 18 min mark to listen to his reasons.