Desertstraw
Well-known member
- Joined
- Jul 31, 2010
- Messages
- 250
mitch672 said:Tesla is not aiming for a massive volume, ever. Their long term goal is the electrification of the fleet, and figure out how to monetize that goal. While everyone is focused on making the lowest cost, cheapest EV, Tesla is involved in an end run, that will result in meeting their goals.
Once Tesla proves long distance travel is possible in an EV, it's likely they will license their drivetrain, pack and SuperCharger access to manufacturers who want in on supplying EVs, but are too late to the game, so they'll just license it from Tesla. GM, Ford, Toyota, all capable of massive mass manufacturing, If it costs them $1,000-$1,500 per copy to have a compatible long distance EV, that can use Teslas nationwide SuperChargers, Tesla becomes the defacto EV standard, Tesla will become an energy supplier (that makes more money giving away free electricity than building EVs), and the SuperCharger network will be vastly expanded. Tesla will making twice as much on licensing fees than building EVs. But you say, why would the majors just not build their own network? They are certainly welcome to, and could copy Tesla, but they'll probably just join them, because of the investment required to copy them
Randy Carlson laid this all out in March, in his "Seeking Alpha" article "SuperCharging Tesla"
Article: http://seekingalpha.com/article/1300141-supercharging-tesla?source=kizur" onclick="window.open(this.href);return false;
Elon Musk:
"The overarching goal of Tesla is to help reduce carbon emissions and that means low cost and high volume. We will also serve as an example to the auto industry, proving that the technology really works and customers want to buy electric vehicles
"People will buy the car just because it's a great car. We want them to think it's excellent value for money and then, oh yeah, it happens to be electric."
Should I believe you or Elon Musk?