New LEAF tv commercial

[EdmondLeaf]

In my opinion very interesting
http://www.youtube.com/watch?v=BhSqI77aLHU&feature=player_embedded

 

[sjfotos]

Nice commercial, and pretty much totally unneeded and ill advised until they can actually roll it out in more than a limited distribution.

 

[davewill]

It's called building a brand. In this case, it builds the Nissan brand as one that cares about the environment and the Leaf as zero emissions car. You can't wait until you have a ton of inventory, then START marketing, you have to build things up over a long period...in the case of a brand new model, literally years. I'd be worried if they weren't doing it.

 

[mwalsh]

Awesome commercial! :mrgreen:

 

[Boomer23]

I like it a lot. And WAY better than polar bears hugging in the driveway, IMHO.

 

[ENIAC]

Now that was a powerful ad! If the image of the expecting mother didn't move you, then I'm not sure what would. I can see the far right coming out guns a blazing on this one.

 

[ChipsLeaf]

I'm not one who cares much for commercials and it takes a really innovative one for me to sit up and pay attention. Well, I paid attention to this one. It was clever, and it sent a message that connected to me.

This could be the start of something amazing.

 

[Train]

Eh, it's advertising. Exaggeration, hyperbole and emotion are all part of ad copy. For some, it may have an effect. Others, won't care.

 

[DrPowell]

http://yaleglobal.yale.edu/about/zero.jsp

 

[TRONZ]

A very well done ad! Nissan is taking the high road and high ground in the EV market and seems to be accelerating; EsFlow, Nismo LEAF RC. If they keep rolling like this they are going to become the Apple of auto manufacturers. How did that go again? Apple - Think Different.

 

[davewill]

Well, the opening animation on the Leaf site has changed to match this new campaign. "zero is worth everything" is the new slogan.