http://www.consumerreports.org/cro/2014/02/2014-car-brand-perception-survey/index.htm
"The brand to watch is Tesla Motors, which jumped from 47 points last year, to fifth position and 88 points this year. Tesla had a strong, very public year, with soaring stock prices, magazine awards, sterling crash-test performance, and even claiming the spot as the top-rated car by Consumer Reports. Innovation, performance, and sleek styling is clearly gaining attention and making a positive impression. By accumulating points in several categories, Tesla was able to raise its overall score. This highlights the value of being good at multiple things, rather than relying on a single facet."
Infiniti was 9th worst with 22 points. If you think Infiniti brings more pricing power to the table than Tesla you are living in a bubble.