ILETRIC said:
Something tells me it's going to be $999
Possible.
Here is my take.
Tesla needs to get a humongous number of reservations. This keeps the stock price high allowing Tesla to raise more capital (that they definitely would need) at a low cost.
To get max reservations - Tesla could offer free reservation. But free reservations - everyone will say - means nothing much. So a low reservation price of $999 or if Musk is feeling bold $99 is likely.
The $99 send the signal that 3 is really for the masses and signals that Tesla is ready to tackle the mass market. This could get them upward of 250k reservations. This would tell us - Tesla is making a Leaf priced car - but a much better one.