scottf200
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Nissan: “We Were Arrogant” about Electric Car Market
By Brad Berman · December 17, 2012
http://www.plugincars.com/nissan-execs-admit-arrogance-ev-125738.html" onclick="window.open(this.href);return false;
The running ticker on Nissan's site shows that LEAF drivers [worldwide] have now covered in excess of 113 million miles.
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I've never seen the ticker above mentioned ever (a link to it?). Volt's currently at 109 million miles. USA as far as I know. And 75%-80% who have signed up for OnStar. http://www.chevrolet.com/volt-electric-car.html" onclick="window.open(this.href);return false;
By Brad Berman · December 17, 2012
http://www.plugincars.com/nissan-execs-admit-arrogance-ev-125738.html" onclick="window.open(this.href);return false;
Nissan is reassessing its electric car program after failing to achieve its sales targets for 2012. For most of this year, Nissan executives refused to admit that it would not double last year’s sales—even when the sales pace indicated fewer (rather than more) sales than in 2011. Automotive News today is quoting Al Castignetti, Nissan vice president for sales: "We were a little bit arrogant as a manufacturer when we went to the 50-state rollout." Castignetti spoke with Automotive News in late November. "We had assumed that there were people just waiting for the vehicle who would raise their hand and say, 'Give me a LEAF, give me a LEAF, give me a LEAF.'"
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Still Aiming High for EVs
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The company's job now is to assess its missteps, and evaluate how to regain momentum with electric cars. "We didn't prepare our dealers properly,” said Castignetti. "We've pulled back a little bit and are telling our dealers, 'You don't market this car traditionally. You don't put it in the newspaper. You need to go and find the electric car buyer in your market.'"
The running ticker on Nissan's site shows that LEAF drivers [worldwide] have now covered in excess of 113 million miles.
---------
I've never seen the ticker above mentioned ever (a link to it?). Volt's currently at 109 million miles. USA as far as I know. And 75%-80% who have signed up for OnStar. http://www.chevrolet.com/volt-electric-car.html" onclick="window.open(this.href);return false;