PaulScott
Well-known member
Given the abysmal lack of good advertising for the LEAF, our dealership has ponied up some serious money to run a full page ad in the Los Angeles Jewish Journal. This weekly magazine its about 150,000 people per week and average household income is $290K. It is a great demographic for the LEAF.
I went in thinking our creative would focus on the oil angle, middle east and all that. After a meeting with their creative team, which is led by David Suissa, formerly of Suissa/Miller, they came up with an approach that attacks the number one issue people seem to have with the car, it's lack of range. We'll be running this add, or variations of it, for 12 weeks.
Here's a link to the current edition. http://www.jewishjournal.com/current_edition/" onclick="window.open(this.href);return false;. Not sure how to access the ad online, but it's on page 5 of the downtown insert section. I'd love to get folks opinion of the approach.
I went in thinking our creative would focus on the oil angle, middle east and all that. After a meeting with their creative team, which is led by David Suissa, formerly of Suissa/Miller, they came up with an approach that attacks the number one issue people seem to have with the car, it's lack of range. We'll be running this add, or variations of it, for 12 weeks.
Here's a link to the current edition. http://www.jewishjournal.com/current_edition/" onclick="window.open(this.href);return false;. Not sure how to access the ad online, but it's on page 5 of the downtown insert section. I'd love to get folks opinion of the approach.