Looks interesting and fun but for $160 they really need to put up a youtube video of it cause it looks a bit rinkydink to me. I found some videos on youtube for fun.
Its a nice idea to avoid drilling sleek sexy front bumpers, but without a youtube video of it on sellers site itself of it running on some nice cars its way to expensive to buy on a whim. Is there a reason we have to search youtube to find it in action?
http://www.youtube.com/watch?v=74SD38ptHjU
http://www.youtube.com/watch?v=rkGC_a9af_Y
http://www.youtube.com/watch?v=XnrfkJiCDRE
http://www.youtube.com/watch?v=uz9Q-sjtJsU
One from an alternate company that seems like it has a stronger motor with less whining sound.
http://www.ninosport.com/Altec-Retractable-License-Plate-Holder-400EU-p/400eu.htm
RikiTiki
p.s.
And if we're really into our EV's we could get 3 of those plate holders and put 3 plates on the front
that u could pop up on command to read "screw" "u gas" "stations", lol, or something for fun in the states that dont require legit front plates. lol. =)