Deleted member 1622
Well-known member
- Joined
- Jan 14, 2011
- Messages
- 142
Hi all --
There's no getting around the dismal Leaf sales figures for 2012, especially the last four months:
http://www.mynissanleaf.com/viewtopic.php?f=4&t=2883" onclick="window.open(this.href);return false;
As a Leaf driver since Feb. 2011 I am personally very interested in seeing this car succeed. But I'm worried, very worried, and I think Nissan is dropping the ball on marketing these (as evidenced by the fact that the Volt has reversed its disadvantage from last year and is regularly outselling the Leaf). I'm glad the Volt is succeeding, but the Leaf must keep pace.
Selling 500 cars a month just isn't going to cut it at this stage in the game. Is Nissan in denial, or do they really believe their own story that they still have a chance to hit their 20,000 car goal by March 2013? Given that they've sold 2,000 in the first quarter, they would have to sell 10 to 14,000 cars in the last quarter. Unrealistic, even if the Tennessee plant starts churning out a bunch of Leafs in December. It's the first rule of business: Don't set targets you can't reach or the market will punish you even more. Come March 2013 and a missed target, it will only be bad PR for the Leaf.
It's time for Leaf drivers to let Nissan know they're not doing enough. Please submit your ideas for how Nissan can better sell this car and improve its sales figures.
I live in California and see many more Volt commercials and ads -- the ads I do see on the Leaf are pretty lackluster, never mention the essential benefit of the carpool lane sticker, and aren't even capitalizing on the high price of gas. What gives, Carlos Ghosn?
I'd like to see the following:
- More TV ads on the Leaf that clearly show the white sticker and testimonials from people who whiz by gas car drivers during the morning commute in the carpool lane (I'll gladly volunteer!)
- More ads that show a two-car family... they use their Leaf for 98 percent of their trips. When they want to go camping, they just climb into their Nissan Versa and leave the Leaf happily charging. This is the reality of the target demographic, we don't have to pretend gas cars are the enemy.
- More money spent on getting Leaf driver features published. The only press coverage has been business stories, and the news lately has been bad. Electric cars are not just a business story about monthly sales figures... they are a sea change in driving culture, but I haven't read more than a couple stories about that. The good coverage will come from feature stories that show the Leaf lifestyle is much better than the old driving lifestyle because you can pass by gas stations and cut your commute time in half.
Thanks, ideas welcome...
Josh
There's no getting around the dismal Leaf sales figures for 2012, especially the last four months:
http://www.mynissanleaf.com/viewtopic.php?f=4&t=2883" onclick="window.open(this.href);return false;
As a Leaf driver since Feb. 2011 I am personally very interested in seeing this car succeed. But I'm worried, very worried, and I think Nissan is dropping the ball on marketing these (as evidenced by the fact that the Volt has reversed its disadvantage from last year and is regularly outselling the Leaf). I'm glad the Volt is succeeding, but the Leaf must keep pace.
Selling 500 cars a month just isn't going to cut it at this stage in the game. Is Nissan in denial, or do they really believe their own story that they still have a chance to hit their 20,000 car goal by March 2013? Given that they've sold 2,000 in the first quarter, they would have to sell 10 to 14,000 cars in the last quarter. Unrealistic, even if the Tennessee plant starts churning out a bunch of Leafs in December. It's the first rule of business: Don't set targets you can't reach or the market will punish you even more. Come March 2013 and a missed target, it will only be bad PR for the Leaf.
It's time for Leaf drivers to let Nissan know they're not doing enough. Please submit your ideas for how Nissan can better sell this car and improve its sales figures.
I live in California and see many more Volt commercials and ads -- the ads I do see on the Leaf are pretty lackluster, never mention the essential benefit of the carpool lane sticker, and aren't even capitalizing on the high price of gas. What gives, Carlos Ghosn?
I'd like to see the following:
- More TV ads on the Leaf that clearly show the white sticker and testimonials from people who whiz by gas car drivers during the morning commute in the carpool lane (I'll gladly volunteer!)
- More ads that show a two-car family... they use their Leaf for 98 percent of their trips. When they want to go camping, they just climb into their Nissan Versa and leave the Leaf happily charging. This is the reality of the target demographic, we don't have to pretend gas cars are the enemy.
- More money spent on getting Leaf driver features published. The only press coverage has been business stories, and the news lately has been bad. Electric cars are not just a business story about monthly sales figures... they are a sea change in driving culture, but I haven't read more than a couple stories about that. The good coverage will come from feature stories that show the Leaf lifestyle is much better than the old driving lifestyle because you can pass by gas stations and cut your commute time in half.
Thanks, ideas welcome...
Josh