GetOffYourGas
Well-known member
stevon said:GetOffYourGas,
I think among the many reasons not to import to the US is that they are already bringing in the Audi A3 e-tron with the same drive train which has a higher potential for profit. Why decide to dilute a limited market with a competing car? The argument "to be nice guys and make less profit" probably doesn't go over well at stockholder meetings
Stephen
GetOffYourGas said:I almost forgot about this car. I was very excited about it a year or two ago, until I learned VW had no plans to cross the pond with it. But you're right; maybe with the ongoing diesel scandal, they will reconsider! It would certainly help bolster the brand's sales in the US. Maybe they could even reinvent themselves from the go-to diesel company to the go-to PHEV company!
This is part of it:
LeftieBiker said:<span>If they targeted the <a href="http://www.mygolfgte.com" class="interlinkr">Golf GTE<span class="tip">Visit the Golf GTE Forum</span></a> at the sub-$30k (after Federal rebate) market (and offered the wagon) they wouldn't really be competing with the more expensive Audi. There is a dividing line, somewhere between $25k and $30k, that marks the upper limit for what a Middle Class family or couple will spend on a car.</span>
The other is that Audi is targetted more at the luxury market whereas the GTE is targeted at the sporty car market. Personally, I put a strong preference to sportiness over luxury, and would consider the GTE if it were available. As it is, I am not in the market for the E-Tron so it's hardly competing for my business.
I do understand that there is a cost for any automaker to bring any car to a new market. So why incur extra cost unless they are fairly confident the product will sell enough to be worthwhile? I understand why the bean counters wouldn't bring the GTE to the US. Then again, if only the bean counters had their way, would VW have produced the GTE in the first place? Or would they be content with the highly desirable (and profitable) GTI?