Something else missing from the article is that even on "dirty areas" you can offset your emissions by purchasing renewable energy. Once I thought this was mainly symbolic but, at least in my area, the power company buys energy from actual wind, solar and (regrettably) natural gas sources. In my area the renewable offset is 66% wind, 30% gas and the rest solar.
I offset 100% of the energy use of my home this way.
I offset 100% of the energy use of my home this way.