danrjones said:
jlsoaz said:
I have heard somewhere recently that Tesla is now at about 80% of the US EV market (maybe that number was just looking at BEV and not PHEV). Assuming this is about right, one of the things this speaks to, in my opinion, is Nissan's failure to identify (more clearly) and go after (more expeditiously) making revenues and profits, and satisfying customers, in more areas that US BEV buyers wanted. The Ariya hopefully will mark a significant turning point in that failure, and I'm looking forward to it, but holy kershmoly Nissan took a long time to get there, even with Tesla so clearly (and for so long) pointing the way.
Well its not just Nissan, it is ALL OTHER automakers, isn't it?
Sure. However,
- Starting about 12-14 years ago, Nissan seemed to get, somewhat, sort of, that BEVs (if done right) might not be a joke from a profitable business standpoint. But (in my view) they only partially got this, and it was quite frustrating (to some of us) to watch what I regarded as their mistakes even if (or because) those mistakes were arguably not ill-intended. With the other automakers, I thought that those automakers just did not take the BEV business seriously, at the time, but with Nissan it was somewhat different... they seemed (sort of) to want to take the BEV business seriously.
- Less importantly, just on my personal level, it was Nissan that got a huge (for me) amount of my money eight years ago, and so it was Nissan that took too long to listen to me, as their paying customer, and so I'm speaking a bit more directly of/to them. As well, we are in a Leaf discussion area.
Anyway, I do agree strongly that all of the automakers, not just Nissan should look hard at the situation. In my view they look at the Tesla dominance in this market (without any advertising budget that I'm aware!), and the fact that Tesla's sales at least in some segments seem to be supply constrained, and those other automakers should IMO ask if they have miscalculated and should try to join in with actual honest-to-goodness good-looking, long-range, spacious, well-handling, well-supported and with good transparent out-of-warranty component replacement terms, widely-supplied and distributed BEVs.