thankyouOB said:
this is not meant as a personal challenge, but middle income means what?
Rather than try to pin down exactly what middle income and the other terms really mean (because really he could've said anything), I like to approach the statement like this:
Just take a look around neighborhoods and highways and observe the following:
1) How many households appear to have 2 or more cars with garages or what would appear to be suitable facilities for an EVSE?
2) How many cars on the highway that are clearly not being used for purposes outside of the LEAF's capabilities (i.e. a pickup truck hauling a trailer) that would appear to be in a similar price range (or more) to the LEAF (and in my opinion you could probably extend that price range downwards quite a bit due to fuel savings)?
and the other criteria that is a little harder to observe directly, but still important:
3) How many cars have driving patterns that fit within the range of the LEAF?
For #3, you can't really observe first-hand, but knowledge of commuting patterns does help. For example in my area, a large percentage of corporate offices are located either in a central research park, or in one of the two downtown districts in the area. If I draw a 25 mile radius around these areas, I can get a pretty good idea of how much area would be likely well served for commuting purposes even if no charging stations were available at the workplace.
And okay, there are the following caveats:
- Not everyone has a driving pattern that involves driving to work, parking the car for 8 hours and then driving home. But I think most do.
- Not every area has such a centralized area where most employers are concentrated, but in most medium to large sized cities, I think this is the case and people generally live within that distance of their workplaces. And this covers a large percentage of the population of the US.
- I obviously can't infer how many of those drivers take 300 mile trips every other weekend AND only have one car (again, I would think this is an atypical case).
The other issue with my methodology is that yes, as a LEAF owner than may potentially fit into a certain socioeconomic category that made me more likely to buy a LEAF, perhaps my observations are going to be skewed towards similar people because I live in a certain part of my area. However, unlike the opposite case where maybe I live in an urban area where most people are single-car renters and maybe I don't have the means or opportunity to leave my area, I am very mobile and do drive around extensively and directly observe a very large portion of that 157 sq mile circle covering a fairly wide swath of different socioeconomic areas.
Therefore, even with all those caveats, I really think the potential market is HUGE. Not as in BEVs will replace every car out there huge...I know they won't. But certainly large enough that if there weren't any of the perceived (but not factual) impediments, and if there were more options in the BEV market (i.e. maybe people like to buy American, or maybe they absolutely need a yellow car, or whatever other non-EV reasons there are out there for not buying a Nissan LEAF or other BEV), then I would be extremely hard pressed to declare it a niche market. To me niche means at best you're only going to get about 5% market share and that's it. As I drive around and look at different neighborhoods and the vehicles that are parked outside them, I really have to say that I see no reason that the cost of the LEAF and the need for charging facilities is in any way holding up further market penetration. Rather, I really do think that it's perceived shortcomings rather than actual ones.