I felt it had some highs and some lows.
The 39.9k starting price seems competitive, especially with a $7500 tax credit.
But that is for the "commercial" model, with the XLT Lightning being the more likely entry point for consumers, at around 53k - but also with a tax credit available. So the entry prices are not bad! Need to take a deeper dive into what equipment each trim has.
But I was disappointed with the battery sizes / range. Yes, ford is probably being conservative and you might get a real world 300 miles. But that's short of what I was hoping for, and it certainly doesn't give you travel trailer towing range. I really was hoping for a 200 kWh max pack.
The charging speed was also a letdown. It appears 150 kW max. Trucks really need a 800v system! I also wanted an available 6.5 ft bed. That extra foot makes all the difference for gear, camping, and hauling stuff from HDepot.
I will say, for a work truck, I think it would be fantastic. Short to medium range trips should be good. But long trips and RV towing do not seem to be its strong point.
YMMV