I have found that frequent rotation is the only way I can keep tire noise from becoming excessive. Tire choice depends upon the driver's preferences. Higher performance tires typically offer better wet/dry traction and handling with reduced range. There are several tire threads on the forum so I suggest you read through them. Personally, I prefer performance (especially wet braking) to range so I now have a set of Michelin Cross Climate 2 tires and am very happy with them so far.