DaveinOlyWA wrote:that would be one way to advertise but problem is putting too much info into a 30 second commercial. for me, i could say its $2.50 for 100 miles in the LEAF, $7 for the Prius and $12 in my In-Laws Kia Soul
Hi Dave, I don't think this is a problem. One can readily identify some EPA-data-based numbers for some comparably-sized (midsized?) mainstream ICV... whichever comparison vehicles Nissan marketing determines is most appropriate.
I'd say something along the lines of an Accord or Camry or Fusion ICV? I don't know the exact sizes.
From there, if one wanted to compare also to include NPHEVs or PHEVs, then a Prius or Prius Plug-in or C-Max Energi or the like could be included. The Volt is a bit smaller on interior space, but I suppose could be included.
For one 30 second commercial, I reckon just one Camry or Accord, or perhaps some nameless ICV combinatory number, as compared to a Leaf..... that would work to keep the info down. It might have some built-in drama if the odometer changes as the commercial goes by to show a build-up to 100 or 1000 or 12,000 or whatever mileage works best to illustrate, by the time 30 (or 15) seconds comes around.