Sure, much lower gas prices have been a big part of that. Still, a small CUV offered with AWD would have sold considerably better. It seems now that the green outdoorsy people who would have been the natural market for that will likely just wait for a BEV version to be affordable, barring some Outlander/Crosstrek etc. PHEVs.
Guy [I have lots of experience designing/selling off-grid AE systems, some using EVs but don't own one. Local trips are by foot, bike and/or rapid transit].
The 'best' is the enemy of 'good enough'. Copper shot, not Silver bullets.