I'm not particularly impressed.
But who knows, maybe the typical American buyer does want their BEV to look just like the ICEV tall wagons (CUVs) that they've been buying.
And Volvo seems to know their semi-prestige, semi-luxury market quite well, so they may move a lot of these at ~$50k.
http://www.wardsauto.com/technology/vol ... Track=trueVolvo CEO: Our EVs Will Be Profitable Right Away
The Swedish-Chinese automaker’s first EV is expected to be an all-electric version of its new XC40 compact CUV.
Volvo Cars plans to introduce its first fully electrified vehicle at the end of next year, and the automaker’s CEO vows that even at a relatively inexpensive price point, it will be a money-maker...
While the XC40 electric has been reported to be coming as low as $35,000-$40,000, Samuelsson implies it may be closer to $50,000.
When asked if Volvo can profitably sell an EV “in the $50,000 range,” the CEO says yes. “We are planning that should be a profitable car.”...
He notes Volvo’s electrification strategy is to offer autonomous technology, expected to be pricey and thus off-putting to many vehicle buyers, on its highest grades in a given model’s lineup...
The Ice version is already configurable, here:
https://www.volvocars.com/us/cars/new-m ... ompact+suv