alozzy wrote:If these weren't both EVs, nobody would even compare them or consider them in the same market niche. As EVs become more pervasive across all market segments, the LEAF (or it's successor) will be compared to other cars instead, as will the M3. I get that right now, EV buyers will look at both but will be unlikely to do so a couple of years from now when other choices emerge.
Tesla should stick to the luxury EV market, where they can compete and have a leadership position. They are going to face huge competition in the mass produced product lines, as other manufacturers will undercut them on price.
^ So much this - I am sick and tired of seeing every new EV that comes to market compared to Tesla, it's just not realistic. It's like comparing a new optioned Toyota Camry to a Porsche Panamera or something. One is a true mass market vehicle and the other has established itself as a high dollar luxury brand for a niche market. The Chevrolet Bolt is about the only car I've seen come to market that could realistically be compared to a base Model 3 in that they are close to the same base price, similar performance, and similar range (note *similar* and not exact).
You mean “So much [part of] this...”.
As alozzy said, “If these weren’t both EVs...”.
That is the key, the number of EVs is terribly small. And yes, many EV buyers will compare those cars. I cross shopped the Leaf and Model S.
In the US, they sell in similar numbers. For the time being, they have a lot of overlap in their customers. As time goes by, that will lessen.
As for Alossy’s comment about Tesla “sticking to the luxury market”, they are. The Model 3 is their entry level luxury sports sedan. Very much like the BMW 3 series is BMW’s entry level car.
Tesla’s goal is the accelerate the advent of EVs, and I would suggest they are doing a good job at that.