McKinsey: Profiling tomorrow’s trendsetting car buyers

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https://www.mckinsey.com/industries...34&hdpid=9cb3326a-f5f7-4310-9331-4d996abbba7d

Our latest survey offers a glimpse of the customers who will set the pace in the future auto market: young, urban, tech smart, and adept at mobility.

Four ACES will beat most other hands at today’s automotive gaming table. Similarly, we believe that the four ACES trends—autonomous driving, connectivity, electrification, and smart mobility—will transform the way the industry and consumers view mobility.

Because the ACES trends are emerging simultaneously, understanding the impact that all four will have on the market requires a holistic, interconnected perspective to help automakers, suppliers, and new mobility-market entrants create offerings aligned with the customers’ needs. Our yearly ACES survey among 3,000 people in China, Germany, and the United States, conducted since 2014, provides this kind of integrated perspective. . . .
 
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