PEV success not tied to awareness of public chargers

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GRA

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Via GCC:
Simon Fraser study finds PEV success not tied to awareness of public chargers; implications for policy makers
http://www.greencarcongress.com/2015/03/20150317-sfu.html" onclick="window.open(this.href);return false; The surveys were done in Canada in 2013.

Some quotes:
A new Canada-wide study conducted by Simon Fraser University researchers found that awareness of public chargers is not a strong predictor of plug-in electric vehicle (PEV) interest; other variables are more important, such as the availability of level 1 (110/120-volt) charging at home. The results have important implications for governments with limited budgets to support the EV market, suggests Jonn Axsen, Assistant Professor in the School of Resource and Environmental Management . . . .

In terms of PEV readiness, respondents with Level 1 (110/120-volt) charger access at home and respondents whom have previously researched PEV technology are more likely to be interested in PEVs— which also supports previous findings in Germany. In particular, Level 1 charger access seems to be a key predictor of interest in PEVs, being a significant predictor at a high significance level (99%) in all regression models. This finding suggests that policies aimed at investment in home recharge accessibility could have a greater impact on PEV adoption than those that focus on public charging infrastructure—such as subsidies for home charger installation or building regulations that require or facilitate charger installation. Development of home charging availability may be particularly effective among residents of apartment buildings and in housing situations where respondents are less likely to already have some form of home charger access . . . .

The study also found that future buyers are far more likely to be attracted to plug-in hybrid vehicles, such as the Chevrolet Volt, which can be powered by both gasoline and electricity.

When we account for the relevant factors, our analysis suggests that the relationship between public charger awareness and plug-in electric vehicle demand is weak or non-existent. In other words, the installation of public chargers might not be the best way to encourage growth in the electric vehicle market.

Given what we’ve seen here, it seems wise for governments to focus their money on incentives other than public electric vehicle chargers. We know that purchase rebates can spark consumer interest, and we’ve shown that home charging is important. In combination with the implementation of a Zero Emissions Vehicle mandate like California’s, these measures could be the biggest boosters of electric vehicle sales.
 
I find this interesting, but I suspect, the results look a bit different if you look at current EV owners and their willingness to extend a lease or buy another EV. Availability of public chargers may be less influential as individuals think about their initial purchase, but may have have greater impact on the likelihood to of someone to stay an EV owner.

An empirical question...
 
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