GRA
Well-known member
This has been argued for some time, and there was a Nissan exec from a couple of years back who claimed that the LEAF was profitable at the time, so this 'straight from the horse's mouth' seems important, via ABG:
"Ghosn: We are getting there on making LEAF profitable"
http://green.autoblog.com/2014/10/02/ghosn-we-are-getting-there-on-making-nissan-leaf-profitable/" onclick="window.open(this.href);return false;
"We are getting there [to Leaf profitability]," Ghosn told Automotive News. "Are we amortizing and depreciating everything we have spent? No. But if you look at margin of profit – the direct cost of the car and the revenue of the car – we are getting into positive, which is good for this technology."
"Ghosn: We are getting there on making LEAF profitable"
http://green.autoblog.com/2014/10/02/ghosn-we-are-getting-there-on-making-nissan-leaf-profitable/" onclick="window.open(this.href);return false;
"We are getting there [to Leaf profitability]," Ghosn told Automotive News. "Are we amortizing and depreciating everything we have spent? No. But if you look at margin of profit – the direct cost of the car and the revenue of the car – we are getting into positive, which is good for this technology."