NADA study showing 2013 LEAF resale value is higher as a % of MSRP than all other competitively priced BEVs tracked, the Ford focus, Fiat 500, and Smart FORTWO.
Higher % for RAV 4 and Tesla S, both due in part to the fact that incentives make up a lower % of their higher MSRPs.
In Tesla's case, 2013 buyers also rarely received a significant discount from MSRP, and Tesla has not cut (effective) prices as much as all other BEV manufacturers have in the last three years.
As in many of these studies, what should
be in the lede (quoted below) is buried in the text:
http://img03.en25.com/Web/NADAUCG/%7B8d ... ains.R.pdf
Alternative Powertrains: Analysis of Recent Market Trends & Value Retention
...Please note a vehicle’s rate of depreciation — and ultimately retention — is in part a product of the level of discounts when new. As such, MSRPs do not include any incentives or rebates available at the time of purchase...