RonDawg wrote:But then, the ICE Spark was built to a price...the most expensive version barely touches the Fiat's base price.
Right on with that. The cars are in totally different classes. The Fiat 500 really competes with the Mini while the Spark competes with the Smart. I guess this proves that the ride and performance advantages of an EV drive can make a decent car out of just about anything. (Not knocking the Spark, I think it's ranked #1 in India and China, which are its primary markets).
Actually, the Smart is closer to the Fiat than the Spark, demographic-wise. The Smart and the Fiat are targeted to young urbanites seeking a cool European city runabout. Neither are the cheapest nor the most fuel efficient for their size, but that's secondary to the image factor.
The ICE Spark OTOH takes up where the Aveo left off, and continues a legacy that started with the Chevy Sprint, and arguably the Chevette Scooter, a car so stripped even the back seat was optional. It was never meant to be cool; it was meant to be dirt cheap. It's GM's cheapest car in the US, and America's second-cheapest new car; only the Nissan Versa SV is cheaper. That's why I said GM "built it to a price."
In terms of marketing to urban American youth, GM has put its efforts towards the Sonic instead of the Spark, with advertisements like a Sonic doing a barrel roll, or parachuting out of an airplane, or bungee jumping in which the car slowly drops over the edge every time a certain hyperlink is clicked on.
Blue Ocean 2012 Leaf SV, lost that 1st bar at 34 months/26,435 miles. Lease returned 2 months later. Final LeafStat figures: 225 Gids, 17.44 kWH, SOC 91.89%, SOH 82.36%, 69.49% HX, 54.57 Ahr, battery temp 61.8 F.
Now driving a 2015 VW eGolf SEL.