A
Anonymous
Guest
I just mailed a letter to Tesla today via snail mail:
P.O. Box 190536
Dallas, TX 75219
October 28, 2013
Tesla Headquarters
3500 Deer Creek
Palo Alto, CA 94304
Dear Tesla Supercharger Team,
I am writing to you about a very important issue which needs to be addressed sooner rather than later: charging compatibility.
While some BEV enthusiasts may find the task of finding a suitable charging location “adventurous,” the rest of the driving public is far from being “won over” by the BEV movement. Because of the complexities involved with charging and the fears of “being stranded” buying an EV is appealing as it should be. To the average American, there are many variables to consider, the most important of which is finding a place to charge their vehicle when they need to.
There’s no doubt that Tesla is the BEV industry leader and that the Model S is the flagship BEV car; however, when companies are industry leaders it becomes very easy to “innovate themselves onto an island.” Quite simply, industry leaders resort to proprietary technology because “they can.”
While innovation is valued in America, developing proprietary products that are incompatible with competing products will hurt the industry overall by creating confusion and loss of confidence in a product. As we have learned from many successful companies in the past, different doesn’t necessarily mean “better,” especially in the long run.
Rather than trying to maintain a non-conformist approach to electric vehicles, you should strive to make your products as versatile as possible. This will elevate Tesla’s already prestigious status as an industry leader and innovator, and instill confidence in the BEV movement as a whole. If you were able to make your Superchargers CHAdeMO and SAE Combo compatible, think about the brand visibility it would provide to those who are already BEV owners: “Today I drive a Leaf, but tomorrow I will drive a Tesla!” For those who aren’t currently BEV owners, think about the visual appeal and consumer confidence a slew of BEVs sitting under a huge “Tesla” banner provides when compared to passing by a charging station is that rarely used and desolate. By contributing to the success of out the electric car movement as a whole, you are ensuring the future success of Tesla.
Sincerely,
Valentin Lorien
P.O. Box 190536
Dallas, TX 75219
October 28, 2013
Tesla Headquarters
3500 Deer Creek
Palo Alto, CA 94304
Dear Tesla Supercharger Team,
I am writing to you about a very important issue which needs to be addressed sooner rather than later: charging compatibility.
While some BEV enthusiasts may find the task of finding a suitable charging location “adventurous,” the rest of the driving public is far from being “won over” by the BEV movement. Because of the complexities involved with charging and the fears of “being stranded” buying an EV is appealing as it should be. To the average American, there are many variables to consider, the most important of which is finding a place to charge their vehicle when they need to.
There’s no doubt that Tesla is the BEV industry leader and that the Model S is the flagship BEV car; however, when companies are industry leaders it becomes very easy to “innovate themselves onto an island.” Quite simply, industry leaders resort to proprietary technology because “they can.”
While innovation is valued in America, developing proprietary products that are incompatible with competing products will hurt the industry overall by creating confusion and loss of confidence in a product. As we have learned from many successful companies in the past, different doesn’t necessarily mean “better,” especially in the long run.
Rather than trying to maintain a non-conformist approach to electric vehicles, you should strive to make your products as versatile as possible. This will elevate Tesla’s already prestigious status as an industry leader and innovator, and instill confidence in the BEV movement as a whole. If you were able to make your Superchargers CHAdeMO and SAE Combo compatible, think about the brand visibility it would provide to those who are already BEV owners: “Today I drive a Leaf, but tomorrow I will drive a Tesla!” For those who aren’t currently BEV owners, think about the visual appeal and consumer confidence a slew of BEVs sitting under a huge “Tesla” banner provides when compared to passing by a charging station is that rarely used and desolate. By contributing to the success of out the electric car movement as a whole, you are ensuring the future success of Tesla.
Sincerely,
Valentin Lorien